Job Description

This role in summary Whirlpool Corporation is seeking a Senior Analyst Brand Creative (Art Director) for WoW Studios—our in-house, award-winning creative agency and studio. The role is based onsite at our Chicago or Benton Harbor campus and focuses on developing highly conceptual, visually compelling campaigns and experiences across all Whirlpool brands. The incumbent will solve marketing and consumer challenges through sophisticated design and strong art direction, delivering high-quality creative on time while ensuring brand consistency across the entire consumer journey. Your responsibilities will include Partner with a copywriter to develop innovative, original creative solutions to complex brand challenges. Apply a strategic understanding of business goals, brand foundations, and target audiences to inform creative decisions and assess broader organizational impact. Translate complex briefs into clear concepts and polished deliverables across the consumer journey. Create visually sophisticated designs, layouts, and graphics that reflect each brand's voice, values, and identity. Art direct highly conceptual campaigns and experiences across print, digital, social, experiential, in-store, and film. Direct photo and video shoots, partnering with directors, photographers, animators, and production teams to bring creative storytelling to life. Oversee the development of creative and post‑production assets, working with designers, editors, and other production partners to ensure the agreed‑upon vision is accomplished. Partner with PGM, PM, production, and design teams to deliver projects on time and uphold brand standards. Incorporate feedback from project leadership with a self‑critical approach, continually refining work to a high standard. Manage your time, deadlines, and goals independently to drive continuous progress. Minimum requirements High School Diploma or GED. 3+ years of digital and content creation experience for national or global brands. Preferred skills and experiences Bachelor's degree in graphic design, advertising, visual communication or fine arts. Demonstrated success across the funnel—from brand‑building and awareness to content, commerce, and shopper campaigns that drive business and brand love. Strong digital design chops, with experience creating content that moves consumers through the funnel and resonates across digital and social platforms. A track record of building brands at scale—shaping perception, deepening affinity, and elevating how a brand shows up in the market. A creative and analytic mind that connects business goals with bold creative thinking. Experience through all phases of production, edits, and final execution—partnering with internal and external studio production teams, agencies, and specialist vendors. Ability to influence audiences and stakeholders with compelling presentations that link creative concepts to data and insights. A bias for action and drive to raise the bar—challenging the status quo, building on others' ideas, and giving and receiving feedback with a constructive, can‑do attitude. Fluency in Figma, Adobe Creative Suite, AI tools, and other relevant tools. What we offer Generous benefits package with employee discount, fitness & educational reimbursement programs, kitchenettes, and more. Saint Joseph/Benton Harbor locations feature renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (availability subject to additional costs). Additional benefits include: Always On Flexibility—autonomy to manage personal, family, and outside‑of‑work commitments. Two‑Week Work from Anywhere—minimum one‑week increments for a total of two weeks per year. Sabbatical—four weeks paid leave after every five years of service. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law. #J-18808-Ljbffr

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